Fast-growing self storage operator Pink Storage has completed a £1.5 million investment into a newly acquired site in Nottingham, marking the latest milestone in its ambitious UK expansion strategy.
The deal includes the £1.1 million acquisition of StoreWise, a 102-unit storage facility situated on a 1.3-acre site, alongside an additional £370,000 earmarked for upgrades. The investment will bring the site in line with Pink Storage’s technology-first, customer-centric model, and includes plans to add 150 new units, significantly boosting capacity and access for customers in the East Midlands.
With the acquisition, Pink Storage’s network has grown to 22 locations nationwide, representing a 22% increase in its portfolio this year alone.
The former StoreWise facility is already undergoing a comprehensive rebrand, with Pink Storage’s signature pink livery set to take over by the end of September 2025. While works are ongoing, the site remains fully operational, with no disruption to current customers.
Planned upgrades include resurfaced roadways, automated number plate recognition (ANPR), 24/7 CCTV surveillance, and instant digital access via online sign-up and secure PIN codes — part of Pink Storage’s mission to offer one of the most accessible and technologically advanced storage solutions in the UK.
Around 100 existing StoreWise clients are being smoothly transitioned to Pink Storage’s platform, and the company has retained the site’s longstanding manager, who brings more than a decade of industry experience to the role.
“This acquisition is the latest step toward becoming the UK’s most accessible and technologically advanced self storage provider,” said Scott Evans, CEO and founder of Pink Storage.
“By investing, expanding, and combining our expertise with StoreWise’s strong local presence, we’re delivering an upgraded storage experience in the East Midlands. Our goal is to finish 2025 with an even broader footprint across the UK.”
The Nottingham site is the fourth new location added to Pink Storage’s estate this year, strengthening its reach in the Midlands and North of England. The company has signalled it is actively seeking further acquisition opportunities, encouraging storage business owners considering a sale to come forward.
With a focus on digital convenience, scalable growth, and regional investment, Pink Storage is positioning itself as a major player in the next generation of UK self storage — one that blends user-friendly technology with on-the-ground expertise.
The acquisition underscores Pink Storage’s continued momentum in a rapidly evolving sector, where convenience, security, and seamless digital access are becoming central to customer expectations. The company’s leadership says it remains committed to further growth, driven by smart investments and strategic expansion into underserved regions.
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Pink Storage expands into Nottingham with £1.5m investment following StoreWise acquisition