Greg Wasz: Building Connections Through Sales, Creativity, and Family

Greg Wasz, hailing from Cincinnati, Ohio, is a dynamic professional who balances a thriving career in sales with his passion for video creation and storytelling.

After earning his degree in communications at Ohio University and interning at The Late Show with David Letterman, Greg carved out a successful path in sales, driven by his natural ability to connect with people and build meaningful relationships. Outside of his career, he channels his creativity into Greg Wasz Productions, documenting family moments and crafting videos that preserve memories for years to come. With his wife, Jenna, and their three children at the center of his world, Greg has mastered the art of integrating work, creativity, and family life into a fulfilling journey.

In this interview, Greg reflects on the lessons learned from his unique blend of personal and professional experiences, offering insights into his perspective on creativity, connection, and living a meaningful life.

What does creativity mean to you, and how do you incorporate it into your daily life?

Creativity, to me, is about seeing the world differently and finding unique ways to express that perspective. It’s not just about making videos or writing scripts—it’s a mindset. In my career, creativity comes into play when I’m crafting a sales strategy or brainstorming solutions for a client. It’s about connecting the dots in ways others might not see and delivering something meaningful and unexpected.

In my personal life, creativity thrives in my video projects. Whether I’m editing footage from a family trip or documenting everyday moments, I’m always looking for ways to tell a story that captures the heart of the experience. Creativity isn’t something I turn on and off—it’s woven into everything I do, from how I parent to how I approach challenges at work.

How has storytelling shaped your approach to both work and family life?

Storytelling is at the core of everything I do. In sales, it’s about more than just presenting a product or service—it’s about showing people how it fits into their lives, how it solves a problem, or how it makes things better. People connect with stories far more than they do with facts and figures. That’s why I always focus on building a narrative that resonates with my clients.

At home, storytelling is how we preserve memories and create a sense of belonging. When I make videos of our family, I’m not just capturing events—I’m crafting a narrative that my kids can look back on and see who we were as a family. It’s about reminding them of our shared experiences, the love we have for one another, and the little moments that make life special.

What has been the most rewarding part of documenting your family’s life through video?

The most rewarding part is how these videos have become a treasure chest of memories for my family. My kids love watching themselves grow up on screen, and it’s incredible to see their faces light up when they relive those moments. It’s not just about the big milestones, like birthdays or vacations—it’s the everyday laughter, the impromptu dance parties, and the quiet moments of connection.

These videos are also a gift for the future. One day, when my kids are grown, they’ll have these videos to remind them of where they came from, who we were as a family, and how much they were loved. It’s a way of preserving our story, and that’s something truly priceless.

How do you stay motivated when balancing a busy career, a creative passion, and family life?

Motivation comes from understanding my “why.” Everything I do—whether it’s working hard in my career, staying up late to edit a video, or making time for family—is rooted in my love for my family and my desire to create a meaningful life.

Of course, there are days when it feels overwhelming, but I remind myself of the bigger picture. My work allows me to provide for my family, my creativity keeps me inspired, and my family is the reason I do it all. Staying organized and intentional with my time helps, too. I make a point to block out time for each priority, and I don’t let distractions take away from what matters most.

What is one lesson you’ve learned about connection through your work in sales and your creative projects?

The biggest lesson I’ve learned is that connection is about authenticity. In sales, people want to feel like they’re being heard and understood—they’re not just buying a product; they’re buying trust. The same goes for creativity. A video resonates with people when it’s real and authentic, when it shows life as it truly is, imperfections and all.

Whether I’m meeting with a client or editing a family video, my focus is always on staying true to the story I’m trying to tell. Authenticity builds trust, fosters connection, and ultimately creates something meaningful.

What advice would you give to someone who feels like they don’t have time for their creative passions?

Start small and make it a priority, even if it’s just 15 minutes a day. Creativity doesn’t have to be this grand, time-consuming project. For me, it started with recording little clips of my kids or jotting down ideas for videos. Over time, those small efforts added up, and now it’s a natural part of my routine.

The key is to view creativity as a gift to yourself, not an obligation. It’s your time to unwind, recharge, and express yourself. Even in the busiest seasons of life, carving out a little time for something you’re passionate about can make a big difference in your overall happiness.

What’s next for you creatively or professionally?

Creatively, I want to keep pushing the boundaries of what I can do with Greg Wasz Productions. Whether it’s exploring new storytelling techniques, experimenting with editing styles, or diving deeper into travel vlogs, I’m always looking for ways to grow.

Professionally, my focus is on continuing to build strong relationships with my clients and finding innovative ways to bring value to them. I also hope to explore how my creative skills can complement my work in sales, whether that’s through video presentations or storytelling-based strategies.

Ultimately, my goal is to keep learning, growing, and creating. Whether it’s through my career, my videos, or my time with family, I want everything I do to reflect the values that matter most to me.