Sales reps spend an average of eight hours per week on post-call admin. That’s a full working day lost to writing up notes, updating the CRM, and chasing action items before they’ve made a single new call.
It adds up to something more serious than inconvenience. When note-taking splits your attention during a call, you miss the signals that close deals. The prospect hesitates on price and you’re too busy writing to notice. A competitor gets mentioned in passing and it doesn’t make it into the CRM. The next step gets agreed but nobody captures exactly who owns it.
AI note takers for sales calls solve both problems at once. They record and transcribe automatically, so you stay present during the conversation. Then they produce a structured summary, extract action items, and in many cases update your CRM directly before you’ve moved on to the next call.
According to Gartner, manual CRM data entry is the single largest time drain for sales teams. The tools below cut it significantly. Here’s what’s worth using in 2026.
1. Bluedot — Best Overall for Client-Facing Sales Teams
Bluedot AI Note Taker is bot-free, which matters more on sales calls than almost anywhere else. Most note-taking tools join your call as a named participant “AI Notetaker has entered the meeting” which creates an awkward moment with prospects who weren’t expecting it. Bluedot records through a Chrome extension or desktop app, entirely on your end, with nothing appearing in the attendee list.
For sales teams whose calls involve first impressions and trust-building, this removes a friction point that most tools simply ignore.
The transcription covers 100+ languages, which is increasingly relevant as sales teams work across markets and prospects join from different countries. Summaries are structured and ready to use, and an AI chatbot lets you search across your entire call history “what did the prospect at [company] say about their current supplier?” and get a direct answer rather than hunting through transcripts.
Transcripts stay private by default, which matters when your calls contain pricing discussions, competitive positioning, or information you’d rather not auto-distribute. The Business plan integrates directly with Salesforce and HubSpot, pushing meeting notes into deal records automatically.
iOS and Android apps cover in-person sales meetings and site visits, not just video calls.
Pricing: Free plan (5 lifetime meetings). Basic from £11/user/month. Business plan (CRM integrations) from £26/user/month.
Best for: Sales teams where call tone and client rapport matter, and where a visible recording bot would create friction.
Pros
Cons
Bot-free — nothing appears in the attendee list
Free plan: 5 lifetime meetings only
100+ languages for global sales teams
CRM integration requires Business plan
Transcripts private by default
AI search across full call history
iOS and Android apps for in-person meetings
Direct CRM sync with Salesforce and HubSpot
2. Fireflies AI — Best for CRM Automation
Fireflies AI is built around one core promise: every sales call ends with your CRM already updated. It joins via a bot, transcribes in real time, and then automatically pushes notes, action items, and call summaries into Salesforce, HubSpot, Pipedrive, and 200+ other tools — without anyone touching a keyboard.
For sales teams where CRM hygiene is a persistent problem — where reps skip updates because they’re in back-to-back calls, or where deal records are patchy because notes never made it across — Fireflies addresses this structurally rather than through better habits.
The AskFred AI lets you query your entire call library across the whole team, not just your own calls. A manager can ask “what objections have come up most in discovery calls this month?” and get an answer from the data rather than polling the team in a meeting.
Sentiment analysis adds a layer beyond transcript accuracy: post-call breakdowns of how engaged the prospect was, which moments triggered a change in tone, and where the conversation shifted.
Fireflies explicitly does not train AI models on your meeting data, which addresses one of the more serious concerns around sensitive sales conversations.
Pricing: Free (800 minutes storage). Pro from £8/user/month (annually). Business from £15/user/month.
Best for: Sales teams running high call volumes who need CRM updates to happen automatically without relying on reps to do it manually.
Pros
Cons
CRM auto-update: Salesforce, HubSpot, Pipedrive, 200+ tools
Visible bot joins every call
Sentiment analysis after each call
Credit-based AI features deplete quickly on busy teams
AskFred AI queries across full team call library
Auto-sharing defaults need adjusting
100+ languages
Does not train AI on your call data
3. Fathom — Best Free Starting Point
Fathom offers the most generous free plan in this category: unlimited recording, unlimited transcription, and unlimited storage at no cost. No credit card, no monthly cap, no expiry date.
For a small sales team testing whether AI note-taking actually improves their workflow before committing to a subscription, this is the lowest-risk entry point available. Summaries arrive quickly — roughly 30 seconds after a call ends — and 15+ pre-built templates include formats specifically for sales calls, discovery conversations, and client check-ins.
The limitations are real but specific. Fathom uses a visible bot, so clients on the call will see it. There’s no mobile app, which rules out in-person meetings. CRM field-level sync requires the Business plan at £20/user/month. And AI summaries on the free plan are capped at 5 per month before the format steps down.
For teams that primarily sell over video and want to eliminate post-call note-writing at zero upfront cost, Fathom is the obvious first tool to try.
Pricing: Free forever (unlimited recordings, 5 AI summaries/month). Premium from £13/month. Business from £20/user/month for CRM sync.
Best for: Early-stage sales teams and individual reps who want to start saving time on call documentation without a subscription commitment.
Pros
Cons
Genuinely free — unlimited recordings, no time limit
Visible bot in every call
30-second summaries after calls end
No mobile app — in-person not covered
Sales call summary templates included
AI summaries: 5/month on free plan
SOC 2, GDPR, HIPAA compliant
CRM sync requires Business tier
Does not train AI on your data
28 languages only
4. Avoma — Best for Sales Coaching and Team Management
Avoma sits in a different category from the other tools on this list. Where Bluedot and Fathom focus on capture and documentation, Avoma is built around coaching: using call data to improve how your team sells, not just to record what was said.
After every call, Avoma produces transcripts and summaries alongside structured analytics: talk-time ratios, question frequency, competitor mentions, and adherence to your sales methodology. Managers can review calls without watching full recordings, identify coaching opportunities at scale, and track whether reps are actually following MEDDIC, BANT, or whatever framework the team uses.
AI-generated coaching scorecards after each call give managers a consistent, objective basis for feedback — which is particularly valuable for SME sales leaders who can’t sit in on every call but need to know where deals are stalling and why.
Avoma integrates with Salesforce, HubSpot, and Pipedrive, and provides a 14-day free trial with full feature access.
The trade-off is complexity and cost. Avoma’s pricing is modular — the base AI Meeting Assistant plan is required for all users, with Conversation Intelligence and Revenue Intelligence as add-ons. For a small team that just needs clean notes, it’s more than necessary. For a team that wants to use call data to actively improve performance, it pays for itself quickly.
Pricing: Base plan from £15/user/month. Conversation Intelligence add-on £23/user/month. 14-day free trial available.
Best for: Sales managers running a team of 3+ reps who want coaching insights and performance data from calls, not just transcripts.
Pros
Cons
Coaching scorecards with MEDDIC/BANT/SPICED support
Modular pricing — add-ons stack up quickly
Talk-time analytics and call quality metrics
More complex than most teams need
CRM sync with Salesforce, HubSpot, Pipedrive
Visible bot in calls
14-day free trial with full access
English-only — no multilingual support
Significantly cheaper than enterprise alternatives like Gong
5. tl;dv — Best for Sharing Call Insights Across the Team
tl;dv is built around a specific problem that sales teams deal with constantly: getting the right information from a call to the right people, without making everyone watch a 45-minute recording.
Select any line in the transcript and tl;dv generates a shareable clip of that exact moment. A competitor mention. A pricing objection. A prospect’s description of their current pain. That clip can go directly into Slack, a team channel, or a deal review — giving stakeholders the specific context they need in seconds rather than a full recording they’ll never watch.
Multi-meeting intelligence adds another layer: tl;dv can analyse patterns across all your calls, generate recurring reports, and surface trends without anyone manually reviewing individual recordings. What objections are coming up most this quarter? Which deal stages have the highest drop-off in conversation quality? These questions get answered from the data.
The Pro plan at around £8/user/month is one of the most affordable paid options in the category. It’s GDPR-compliant with EU data residency, which matters for sales teams handling EU prospect data.
The limitation is that the free plan caps AI-powered summaries at 10 for the lifetime of the account — not per month — so most active sales reps will move to the paid plan quickly. There’s no mobile app for in-person capture.
Pricing: Free (unlimited recordings, 10 AI summaries lifetime). Pro from £8/user/month (annually). Business £47/user/month.
Best for: Sales teams that need to share specific call moments across stakeholders and managers who want trend data across the full call library.
Pros
Cons
Video clip creation — share exact call moments instantly
Free plan: 10 AI summaries lifetime only
Multi-meeting intelligence and trend reporting
No mobile app
Affordable Pro plan (£8/user/month)
Visible bot in calls
GDPR-compliant, EU data residency
Large jump from Pro to Business plan
30+ languages
Which One Is Right for Your Sales Team?
The right tool depends on what’s actually costing you time and deals right now.
If a visible bot disrupts your client calls: Bluedot. Bot-free recording keeps the conversation natural, and the CRM sync handles the post-call admin.
If your CRM is consistently out of date: Fireflies. The automatic CRM updates after every call address this structurally rather than through better rep discipline.
If budget is the deciding factor: Fathom. The unlimited free plan is genuine — no hidden caps, no credit card.
If you manage a team and need coaching data: Avoma. The call analytics and coaching scorecards give you something to coach from rather than relying on secondhand accounts of how calls went.
If your team needs to share call insights quickly: tl;dv. The clip workflow gets the right moment to the right person in seconds, without anyone sitting through a full recording.
All five have free plans or trials. The best way to know which fits is to run one through a week of real calls.
Read more:
5 Best AI Note Takers for Sales Calls in 2026