Entrepreneur Reedah El-Saie, founder of the educational technology company Brainspark Games, has secured a £30,000 investment on BBC’s Dragons’ Den after an impressive pitch that earned her the rare support of three Dragons.
The London-based founder convinced Sara Davies, Deborah Meaden and Touker Suleyman to each invest £10,000 in her AI-driven learning platform, designed to make education fun, inclusive and accessible for all learners — particularly those who are neurodiverse.
Launched in 2019, Brainspark Games develops immersive, curriculum-aligned mobile games aimed at children aged 7 to 13, covering subjects such as maths, English, science, languages, art and climate awareness.
El-Saie said the games’ AI engine compresses “12 weeks of learning into just a few hours of gameplay”, allowing children to progress rapidly while enjoying an engaging, story-led experience.
The entrepreneur, who has already invested around £400,000 of her own funds into the company, told the Dragons that Brainspark had also secured grants from Innovate UK and backing from several “super angels” in the gaming industry. At the time of filming, the company remained pre-revenue, and she was seeking £10,000 for 1% equity.
While Peter Jones and Steven Bartlett questioned the commercial viability of selling directly to schools — with Jones noting the difficulty of aligning with the National Curriculum — the other Dragons were quick to spot the potential.
Sara Davies and Deborah Meaden both offered to meet El-Saie’s initial valuation, praising the product’s innovation and educational impact. Touker Suleyman, initially demanding 5% equity, eventually made a rare concession to match the 1% deal, joining the trio of investors.
“That’s how to slay three Dragons,” Davies quipped as El-Saie left the Den triumphant.
Speaking after the episode aired, the mother-of-three said: “Before heading into the studio, I watched every previous episode and prepared for every possible question. I was genuinely surprised by how impressed the Dragons were.”
El-Saie highlighted how the investors’ collective expertise would accelerate Brainspark’s next phase: Meaden’s education sector connections — including links with Mumsnet’s founder — would help with outreach; Davies’ parent-focused marketing insight would strengthen the consumer proposition; and Suleyman’s retail acumen would guide a forthcoming merchandise launch.
Brainspark Games specialises in culturally inclusive “neurogames” that combine digital learning with real-world engagement. The company is now developing I/GCSE-level educational games as part of its wider R&D programme.
Read more:
Brainspark Games founder secures triple investment on Dragons’ Den