Pottery Barn, the world’s largest digital-first and design-led sustainable home retailer, is set to enter the UK market for the first time, with an online launch planned for Autumn 2025.
The move marks a significant step in the global expansion of the iconic American brand and will bring its signature style of classic, high-quality home furnishings to British customers.
In an announcement today, Pottery Barn confirmed that its UK website will feature a curated selection of its most popular offerings, including furniture, bedding, lighting, décor, and gifting items. The collection has been carefully chosen to meet the needs and aesthetics of the UK customer, combining timeless design with functionality for modern living.
Laura Alber, President and CEO of Williams-Sonoma, Inc.—Pottery Barn’s parent company—said: “We are committed to long-term growth and expanding the reach of our brands where we see meaningful market opportunity. We believe great design and quality craftsmanship have universal appeal and we look forward to bringing Pottery Barn’s signature aesthetic to the UK.”
The UK launch will also include Pottery Barn’s complimentary design services, offering customers personalised interior styling both online and in-home. This service, already a key feature of the brand’s offering in North America, is expected to appeal to UK shoppers looking for expert guidance to create stylish, functional spaces at home.
Monica Bhargava, Pottery Barn President, said the launch has been tailored specifically for British homes and lifestyles. “Our curated assortment for the UK market celebrates Pottery Barn’s commitment to helping customers inspire great style for spaces small and large that are beautiful and functional,” she said.
“Whether furnishing a new flat, refreshing a family home, or entertaining with family and friends or thoughtful gifting, we are proud to be providing the UK market with thoughtfully designed pieces that meet the needs of modern living.”
Founded in 1949, Pottery Barn is known for its approachable luxury, sustainability-led design principles, and emphasis on quality craftsmanship. The brand has built a loyal following in the US and has expanded internationally in select markets. Its digital-first approach, combined with a focus on personalised service, positions it well to appeal to British customers looking for style, substance, and convenience when shopping for their homes.
The upcoming launch will also introduce UK shoppers to Pottery Barn’s seasonal collections and gifting ranges—just in time for autumn and winter interiors.
More details, including the official launch date and product range, will be announced closer to the launch at www.potterybarn.co.uk.